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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Meet Dr Aliza le Roux, Prestige Scholar
2013-07-10

 

Dr Aliza le Roux
Ground-breaking research on gelada ape made waves.

Photo: Sonia Small
10 July 2013


Dr Aliza le Roux is an NRF Y2-rated senior lecturer in the Department of Zoology and Entomology on the Qwaqwa Campus. She joined the Vice-Chancellor’s Prestige Scholars Programme (PSP) in 2013.

Dr le Roux has devoted the past decade to research on the cognitive and communicative skills of wild mammals in the arid regions of South Africa and the highlands of Ethiopia.

She spent four years as postdoctoral research fellow at the University of Michigan, leading to ground-breaking work on the cognitive and communicative underpinnings of gelada monkey behaviour. This was published in Nature Communications and created waves in the international scholarly community.

Most recently, Dr le Roux has focused on the paternal care of an eccentric canid– the bat-eared fox. She is convinced that we have much to learn about ourselves from animals outside the primate order. This unusual little fox eats mainly termites, and males – rather than females – take care of the offspring. The reason why, is still a mystery Dr le Roux hopes to unravel. Little is known about the physiological stress that foxes face, or how paternal care affects the father, the mother, and the pups. Even in humans, the true impact of paternal care is poorly understood.

With this ground-breaking project, Dr le Roux hopes not only to describe the ecology and physiology of fatherhood, but also how a father’s care can affect the cognitive development of his offspring.

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