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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

‘Celebrating the music of our times’
2013-07-25

 

25 July 2013

The Odeion School of Music’s (OSM) New Music Week, hosted from 17–20 July 2013, offered an experience of profundity.

This was the second week-long festival of its kind to be hosted by the OSM – last year the 90th birthday of the South African composer, Stefans Grové, was celebrated with concerts and a symposium. This year the New Music Week focused on the visit of Ensemble Trans-Z under the artistic leadership of former OSM student, Alfred Vorster, a composer living in Zürich. The Order of the Odeion School of Music was bestowed upon Vorster during the festival. The members of the ensemble are the Belgian pianist Lukas Huisman, Danré Strydom (currently an OSM doctoral student in clarinet, based in Ghent), the Argentinian violinist Juan Braceras and the Swedish cellist Karolina Öhman (both currently living in Basel, Switzerland).

The week included three lectures. Lukas Huisman elucidated his doctoral project, Alfred Vorster offered an analytical perspective on the work of Helmut Lachenmann and Hannes Taljaard (Potchefstroom) delivered a commentary on his own composition practice. In addition to presenting masters’ classes in their individual instruments, Ensemble Trans-Z also hosted two workshops – one for the Mangaung String Project and another for OSM students and staff. These workshops focused on creative improvisation practices within an avant-garde style.

The highlight of the festival was two gala concerts that were held on 19 and 20 July. The first concert was hosted by Ensemble Trans-Z themselves, with a selection of compositions in the avant-garde style. The programme included challenging listening material and was creatively presented with unconventional lighting techniques and visual material.

The concert on 20 July consisted of New Music of a more conventional nature. The Odeion String Quartet offered a varied presentation which consisted of a rich mix of talent. OSM postgraduate students Marianne Cilliers, Karol Legierski and Eljee du Plooy formed part of this spectacular performance. The OSM flute lecturer, Handri Loots and the members of Ensemble Trans-Z supplied additional depth to the concert. The experience was made extra special by the recently-formed New Music Ensemble of the School of Music at the North-West University – led by Augusto Arias. Under conductorship of Jan-Moritz Onken, the OSM Camerata completed this impressive collaboration.

The Camerata’s recital of Hendrik Hofmeyr’s Phantom Waltz, which the composer newly arranged especially for this ensemble, was but one of the artistic highlights of an inspiring presentation.

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