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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Laptop in, paper out

2013-07-31

Prof Pieter Nel gives advice to students.
Photo: Johan Roux
31 July 2013

The first major steps to a paperless lecture environment for the School of Medicine were taken in July 2013 with the presentation of laptops to all first-year- medical students.

The aim is to have the entire undergraduate medical programme computer-driven within a few years and to get rid of paper in the classroom.

Prof Pieter Nel, Programme Director: Health Sciences at the school in the Faculty of Health Sciences, said, “As far as we know, this action is the first of its kind in any medical school in South Africa whereby an entire class are supplied with computers for this purpose. We also have no knowledge of anything similar in any programme within any other faculty at any university in South Africa.”

All first-year medical students received laptops. The UFS is facilitating the process to provide students with computer access via their own laptops. “The reason for this is that the undergraduate health-sciences programme will be totally computerised from now on. Students will therefore utilise their laptops in all their contact sessions.”

The entire building where teaching takes place is equipped with Wi-Fi. The students buy the laptops at a much lower cost than the commercial price.

Prof Nel said the printing costs of study material during a student’s undergraduate study years can amount to as much as R5 000.

In future, first-year students will receive laptops, computerising the entire undergraduate health-sciences programme within a few years, Prof Nel said.

During the presentation of the first laptops, Prof Gert van Zyl, Dean of the Faculty of Health Sciences, referred to this action as a big step forward in modernising the undergraduate training of medical students in the faculty.

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