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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS plays leading role in implementing curriculum for deaf learners
2013-08-15

 

Minister Angie Motshekga (front left) joined by members of the South African Sign Language task team. Behind Minister Motshekga’s shoulder is Dr Philemon Akach.
15 August 2013

South African Sign Language (SASL) will soon be offered as a school subject to Grade 0–12 learners in all 42 schools for the deaf in South Africa. Our Department of South African Sign Language had a role to play in this significant development that will empower deaf learners in South Africa and the continent.

Dr Philemon Akach, Head of the Department of South African Sign Language at the UFS, is part of the nine-member task team that recently handed over the SASL curriculum to the Minister of Basic Education, Angie Motshekga. The curriculum will be offered as a home language in all schools from 2014 and Grade 12 learners will be able to write it as a final-year examination subject.

Dr Akach – a member of the task team since 2009 – helped to coordinate the development of the curriculum.

The implementation of the curriculum means a lot to the Department of South African Sign Language, Dr Akach says. “We have championed the linguistic needs of the deaf community ever since we became the first university to offer SASL as an academic course, not only in South Africa, but also on the continent.”

Dr Akach says most Education students are already taking SASL as subject in his department, equipping them as prospective teachers to make implementation of the curriculum a smooth one. “Given our expertise, we will train teachers in the field and be involved in the setting and moderation of exam papers. The University of the Free State is no doubt a leader in this field.”

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