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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Degree in Forensic Science for 2014

2013-08-16

16 August 2013

A BSc degree in Forensic Science will be presented for the first time at the University of the Free State (UFS) from 2014. It is also the first degree of its kind to be presented in South Africa.

According to the Department of Genetics in the Faculty of Natural and Agricultural Sciences the three-year degree is, among others, aimed at people working on crime scenes and on criminal cases in the SA Police Service and in forensic laboratories. At postgraduate level, students can specialise in a variety of forensic fields up to PhD.

A maximum of 80 students will be selected for admission to the course in 2014. Entrance requirements are an admission point of at least 34, as well as a combined minimum point of 17 for Mathematics, Life Sciences and Physical Science. Applications for 2014 close on 30 September 2013. About 700 to 800 new appointments were advertised in this field by the SAPS in the past two years.

The UFS has been offering an honours programme in Forensic Genetics since 2010.

The new course comes at a time when the Government is taking significant steps to eradicate crime in South Africa. At the first conference of the SA Police Service’s National Forensic Service in July 2013, it was reported that milliards of rand are spent to establish an integrated, modernised, well-manned and well-managed criminal justice system. New laboratories are already operational and more laboratories are planned, including one in each province.

The so-called DNA Bill is likely to be approved by Parliament before the end of 2013. Under this bill, all current schedule-1 criminals and suspected criminals will be obliged to provide DNA samples. This information will be stored in a DNA database.

According to the SAPS’ Serial Unit, approximately 1 300 serial killers are currently active in South Africa and the DNA database can be helpful to bring these and other criminals to book. About 80% of all crimes are committed by about 20% of the criminals.

More information on the Forensic Science degree can be found at forensics@ufs.ac.za or +27(0)51 401 9680 or +27(0)51 401 2776.

Issued by: Lacea Loader
Director: Strategic Communication

Telephone: +27 (0) 51 401 2584
Cellphone: +27 (0) 83 645 2454
E-mail: news@ufs.ac.za

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