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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Marieka Gryzenhout receives NRF-NSTF Award

2013-07-03

Dr Gryzenhout
Photo: Sonia Small
03 July 2013

“The award serves to prove that my type of research is truly relevant.” These are the words of Dr Marieka Gryzenhout of the Department of Plant Sciences at the UFS, who received the T W Kambule NRF-NSTF Award as emerging researcher in June 2013.

The award from the National Research Foundation (NRF) and the National Science and Technology Forum (NSTF) gives recognition to her outstanding contribution to science, engineering, technology and innovation (SETI) in the country.

Dr Gryzenhout is also part of the Vice-Chancellor’s Prestige Scholar Programme.

“It was an honour to be chosen as a finalist, but to even win it? Die award indicates the importance of fungi and plant pathogens, and their presence in various biological systems and that it is important to identify and categorise significant plant pathogens and fungi to enable easier access for users of these names.”

Dr Gryzenhout was in the US on the evening of the awards ceremony, attending a workshop on the identification and research of another fungus group, Fusarium. “This group is extremely important, since it includes important plant pathogens, producers of toxins in food and feed, as well as animal and human pathogens, and it also plays important ecological roles.”

She attended the Kansas State University in Kansas and paid a visit to the Bacterial Foodborne Pathogens and Mycology Unit of the US Department of Agriculture in Illinois.

Dr Gryzenhout is also a finalist in the Women in Science Awards hosted by the Department of Science and Technology. The winner will be announced in August 2013. Prof Maryke Labuschagne and Rose Lekhooa are also nominees.

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