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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Arts and Social Justice festival brings creativity and academia together
2013-08-28

 

Photo: Linda Fekisi
14 August 2013



Who really benefited from the post-1994 democratic dispensation in the sports arena? What happened to the heroes of non-racial sport? Did the 1992 transition to unification wipe out an entire history of black sport in rugby and replaced it with a sanitized version of the sport?

These are some of the questions film producer Mark Fredericks explores in his thought-provoking documentary film ‘Injury Time’. The film is one of several documentaries screened as part of the second annual Artistic and Social Justice Week, hosted by the Institute for Reconciliation and Social Justice from 19 to 31 August 2013.

Extended from last year's one-week run, this year’s programme is packed with great productions, exhibitions and intellectual encounters celebrating freedom of expression. A highly-anticipated event on the programme is the open-air film screening of the documentary 'Dear Mandela' on Friday 30 August. This film follows the journey of three young people from their shacks to the highest court in the country as they invoke Nelson Mandela's example and become leaders in a growing social movement.

Speaking at the opening of the festival, Prof André Keet, Director of the Institute, said the purpose of the two week programme is to explore new and different ways of understanding social relations. "It’s an endeavour which is crucial to the Institute's objective of confronting the histories, policies and practices that has shaped and constrained the intellectual and social mandate of universities across the country and world."



“The role of art and literature in reflecting on society, has overtaken – in terms of substance, quality and relevance – the function of critical commentators, political analyst, sociologists and philosophers. Artists are, simply put, better political commentators than political commentators themselves. Better political commentators than philosophers, better political commentators than political analysts. Uniquely positioned to engage with social reality, art and literature demand that we experience artistic work as political acts.” Prof André Keet

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