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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Golden Key International Honour Society swells it ranks with Kovsie students
2013-08-28

 

Golden Key honorary member, Prof Pumla Gobodo-Madikizela, with Stefan Gericke, Chapter Relations Officer of Golden Key International Honour Society.
Photo: Sonia Small
28 August 2013

Kovsie students continue to swell the ranks of the world’s biggest academic honour society, the Golden Key International Honour Society, with more than 500 students from the university becoming new members.

The UFS chapter of the society – who only welcomes the top 15% of academic students at the university – inducted the new members at a ceremony held on Saturday 24 August 2013 on the Bloemfontein Campus.

In addition, the organisation also pays recognition to those who act as role models to these students. Thus, the organisation also inducted Profs Odireleng Ntwaeaborwa, Dave Lubbe, Dennis Francis, Pumla Gobodo-Madikizela and executive chairperson of Richmark, Gavin Varejes as honorary members.

Prof Dave Lubbe delivered the keynote speech entitled “From intellectual leader to real leader – few ideas”, structuring his talk around five key points: wisdom, basics, over specialization, ethnical leadership and courage.

“The society aims to make students realise their potential and create a network for excelling students,” said Mbavhalelo Rammbwa; Golden Key UFS Chapter president.

Parents from as far as Limpopo came to show appreciation for their children’s dedication to their studies. “I am really happy not only for my daughter, but for every single student who has been inaugurated to the society this morning for their discipline, hard work and the dedication they show their studies. I thank Prof Jonathan Jansen, the lectures and academics for inspiring our children to study and make the most of the opportunity which we didn’t have,” said Mpho Mohoje, a parent of one of the students at the induction.

Another feather in the university's cap is the fact that UFS registrar, Dr Derek Swemmer is not only co-advisor of the chapter, but also the chairperson of the society’s international governing body.

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