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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS arts are experiencing a boom

2013-09-03

Dot Vermeulen
3 September 2013

The arts at the University of the Free State are experiencing a boom, with several Kovsie artists achieving on a national platform. Dot Vermeulen, a junior lecturer in the Department of Fine Arts, is the latest UFS artist to be honoured nationally as the winner of the 2013 Sasol New Signatures art award.

The award is rewarding emerging young artists. The winning entry, entitled “Desperately disciplined,” by Vermeulen, who is currently studying toward her master’s degree in Visual Arts, was chosen from approximately 400 entries.

Earlier this year, Pauline Gutter, a former Kovsie, won the Absa L’Atelier competition, which is South Africa’s most prestigious art competition. The year before, another former student from our Department of Fine Arts, Elrie Joubert, won the competition.

Vermeulen says there are brilliant people at the UFS who are active in visual arts at various levels. "People such as Janine Allen-Spies (lecturer in painting) and Angela de Jesus (curator of the Stegmann gallery) are not only good artists, they are also involved with the community and invest a great deal of energy into the development of young artists. From my own experience, I can say that I have benefited a lot from academic scholarships from the UFS in the course of my study career."

She says her winning entry refers to the relationship between traditional tactile painting and contemporary digital media. "The focus is especially on hidden moments of absorption and correspondence during the art-making process. The painting installation depicts a reading nude figure on a couch. A computer screen is mounted on a stand in front of the painting, animating the same image, while at the same time blocking the view of the painting. In the animation, the nude figure pages through her book from time to time, with the paint and digital drawing marks moving around her. The text “Envoi is typing…” is also animated on the surface of the couch repeatedly. It is suggestive of internet chat boxes, which often pop up on the screen while I am working on my laptop."

As winner of the Sasol New Signatures art award, Vermeulen won R60 000 and the opportunity of a solo art exhibition in the Pretoria Art Museum.

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