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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Intervarsity 2013 a paragon of friendly rivalry
2013-08-06

 

Photo: RooistoelTv
10 August 2013

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The recent intervarsity between the University of the Free State (UFS) and the North-West University was a huge success. This 70th celebration of intervarsity between the two institutions, which took place for the first time in 1927, is the oldest event of its kind in South Africa.

According to Rudi Buys, Dean of Student Affairs at the UFS, it is also the most comprehensive and most innovative intervarsity in the country and since 2010 includes all incorporated campuses of universities such as the University of the North. The focus is no longer on sports only, but also on cultural programmes and forums for discussion between student leaders.

Of the 32 sport and culture activities intervarsities between the UFS and the NWU, the UFS won 16, the NWU 13 and three ended in a tie.

Sports and cultural activities like debate were held across the Bloemfontein Campus. Record numbers of supporters attended the different matches, debating competitions and festivities. The first SRC Presidents’ Reunion that took place during the intervarsity is regarded as a special milestone in the history of the UFS.

“We are particularly satisfied that students of diverse backgrounds and campuses took part in and attended intervarsity events and in this way showcased the rich variety of Kovsies with great pride,” Buys said.

“The successful course of the intervarsity confirms that it is important for the UFS to maintain its proud history of almost 100 years with the NWU, but to also update in order to reflect our young democracy and in pace with a young generation of South Africans who are now our students,” Buys concluded.

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