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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Qwaqwa Campus Open Day a big success
2013-08-12

 

12 August 2013
Photo: RooistoelTV

   Open Day video clip (YouTube)

Thousands of learners in their colourful uniforms descended on the UFS Qwaqwa Campus to attend Open Day 2013.

This annual event enables learners and community members to know more about the study programmes that the campus offers as well as information regarding financial aid opportunities, sports and culture, health and wellness, residence life, amongst others.

During the formal welcome session, the learners were given a better understanding of what the university is all about.

Campus Principal Prof Prakash Naidoo gave the learners what he referred to as the top reasons why all the students in attendance would find it attractive to enrol with the Qwaqwa Campus in 2014.

“We have a diverse culture where everybody feels welcomed. We are also the fastest transforming university in the world. Our unique UFS101 learning programme teaches you about life in general. There’s no doubt that we have the best Vice Chancellor and Rector in Prof Jonathan Jansen,” Prof Naidoo said.

In encouraging learners to work harder in order to achieve the goals that they had set for themselves, Dr Elsa Crause, Campus Vice Principal: Academic and Research, emphasised on the importance of reading. “Reading and studying hard are important if you are to succeed in life. For you to achieve the best and to make your student life interesting, you must read as much as you write,” she said.

After the formal welcome session that included entertainment by students, the learners were ushered to various faculties and departments to give them first-hand experience of what it feels like to be a Kovsie.

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