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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS steps up measures to keep staff and students safe
2013-09-17

Badenhorst gate
Photo: Hannes Pieterse
18 September 2013

The University of the Free (UFS) has extended measures to ensure the safety of its staff and students on the Bloemfontein Campus.

Part of this initiative includes the closure of the gate at Badenhorst Street in Universitas near Roosmaryn residence for traffic as from 1 October 2013. Pedestrians who can present a valid student or staff card or any form of official identification will still be allowed to access this gate. No vehicles will be allowed to pass through the Badenhorst gate after this date, though.

In addition, the pedestrian gate at the sports grounds on the western campus will also be closed from 1 October 2013.

The gate at the Agriculture Building in DF Malherbe Avenue will now be closed at 22:00 every night and over weekends, instead of being open 24 hours a day.

Closing these gates forms part of the university’s strategy to increase safety measures on the Bloemfontein Campus. Further efforts will follow to restrict access to the campus – such as the installation of an integrated electronic security systems. An intensive safety awareness campaign aimed at staff and students has also been launched and tips on how to stay safe are extensively being communicated.

Furthermore, the university will have a caravan present at major events to attract attention to security and implement a strategy to make the areas around the Bloemfontein Campus safer for students.



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