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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Supplementum analyses the San origin of South African place names
2013-09-25

 

At the launch were, from the left: Prof Lucius Botes (Dean: Faculty of the Humanities), Christine van Deventer (SUN MeDIA), Prof Peter Raper (author), Prof Theodorus du Plessis (Head of Department: Linguistics and Language Practice), and Prof Dirk van den Berg (outgoing editor).
Photo: Jerry Mokoroane
25 September 2013

The Acta Academica Supplementum 2012 (2), under the outgoing editorship of Prof Dirk van den Berg, was launched on 16 September 2013. The author, Prof Peter Raper, is one of the leading place-name experts in South Africa. The Supplementum analyses the San origin of South African place names whereby different layers of language contact are exposed. For example, Dipodi (previously Jakkalsdraai), is an adaptation of the original San name. The first ‘di’ is the added Sotho preposition. ‘Po’ is equal to the San word ‘po’ (jackal) and the last ‘di’ equal to ‘/gi’ (to bend). Prof Raper’s research indicates that many place names carry evidence of various language shifts. By analysing these language layers, different phases of language contact are exposed. This research is instrumental in the preservation of a unique aspect of the South African cultural heritage.

Prof Raper is since 2011 Honorary Professor: Linguistics, in the Department of Language Management and Language Practice at the University of the Free State. He is one of South Africa’s leading toponymists. The fourth edition of the New Dictionary of Southern African Place Names, with Dr Lucie Möller and Prof Theodorus du Plessis as co-editors, is currently in the press. He is a member of the Commission for Toponymy of the International Geographical Union, as well as the Working Group for Toponymy of the International Cartographic Association, of which there are only ten members worldwide, and a member of the Editorial Advisory Board for the journal Names.

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