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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Multitudes celebrate dr Beyers Naude's selfless life
2013-09-14

26 September 2013

The lecture was held in partnership with the diverse churches, the youth, the house of traditional leadership. The theme was Love for Humanity.

In his special message to the gathered religious leaders, students and staff, Apostle Saki Thapong, challenged all in attendance to “look for your own miracles within yourself.”

“We need a generation of miracles and not a generation of people running after miracles”, said Apostle Thapong.

“Allow your miracle to manifest itself within you and never look at your own miracle through your own time, but through God's time and purpose”, Pastor Thapong said.

In focusing on the choice of the theme, Vice-Rector: External Affairs, Dr Choice Makhetha, said that the theme was very important to all stakeholders who needed to pledge their commitment to building a community of people who care deeply about the safety of its children and senior citizens.

“As stakeholders in the Thabo Mofutsanyana District Municipality, we need to collectively build a society courageous enough to dirty its hands to shape the socio-economic development of this area, for the benefit of the local people, the country and the world. We must build a community of people who work tirelessly to ensure that the dignity of every human being is restored and protected, especially women,” said Dr Makhetha.

Previous speakers in the series include, Dr Allan Boesak, Prof Kwandiwe Kondlo, Dr Frank Chikane, Mr Johann Naude (Dr Naude's son) and Prof Jonathan Jansen.

Dr Beyers Naude was an ordained minister in the Dutch Reformed Church who stood against apartheid despite his advantaged Afrikaner background. In the aftermath of the Sharpeville Massacre of March 1960, 'Oom Bey' started questioning the morality of the government's policies. At the time of his passing away in September 2004, he was described as a “true humanitarian and true son of Africa” by Nelson Mandela.

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