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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New digital planetarium first of its kind for Sub-Saharan Africa
2013-10-10

Mr Andrew Johnson, Sky-Skan engineer, explains how the dataprojector of the new digital planetarium functions.
10 October 2013

The University of the Free State (UFS) is the first in the world to boast a modern digital planetarium which was erected within an existing observatory.

It is also the first planetarium of its kind for Sub-Saharan Africa.

“What makes the project unique is the fact that we convert the existing observatory structure into a modern digital planetarium. It hasn’t been done anywhere else,” says Andrew Johnson, engineer at Sky-Skan, the company supplying the equipment and also installing it.

Andrew has worked on similar projects, with his company installing digital planetariums around the world.

What makes the planetarium so special is the fact that it offers visitors an inclusive experience.

“Previously visitors could only watch projected stars and constellations, but with the digital planetarium they can now experience a journey through space which feels very close to reality.”

Andrew points out that, apart from stargazing and travelling through space, the digital planetarium allows the audience to visit planets, explore the secrets of the oceans or even organs in the human body.

The planetarium will also be used for concerts, state-of-the-art presentations, theatre productions, as well as meetings, conferences and exhibitions.

The auditorium can seat approximately 90 adults or 120 children.

The digital dome that was recently fitted into the existing observatory structure, is a 12-metre seamless aluminium screen complemented by a powerful surround-sound system and multiple data projectors from Sky-Skan. This results in an immersive experience of the digital universe, as well as the recreation of the macro and micro cosmos an a variety of other environments.

The planetarium will be officially opened on Friday 1 November 2013 by Derek Hanekom, Minister of Science and Technology. Prof Matie Hoffman from the Department of Physics at the UFS is delighted at this visit from Minister Hanekom.

“This recognition and national interest demonstrates the importance and contribution of the first digital planetarium in Sub-Saharan Africa to science and astronomy.  It is also evidence that a facility like this is important for the training of the next generation of scientists.”

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