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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie student trailblazing to literary stardom
2013-10-24

 

Ace Moloi with a copy of his book In Her Fall Rose a Nation
Photo: Jerry Mokoroane
24 October 2013

Ace Moloi proves that ambition and self-belief are key ingredients in achieving your dreams. At merely 21-years of age, this Kovsie student made his entrance onto the literary scene with the launch of his first novel. In Her Fall Rose a Nation tells the story of a young girl who leaves her rural home to further her studies in the city. Loosing herself in the excitement of student life, she gets kicked out of university. As a result she has to find refuge in the streets that devour her last bit of hope of rising again. The novel, published by New Voices Publishing, was introduced to an eager audience at the Bloemfontein Campus.

Moloi, a third-year Communications student and prime of House Tswelopele, says his book is a unique offering that will inspire and intrigue.

"The inspiration behind this project emanates mainly from the realisation that as much as we bemoan the lack of reading among young people – particularly in the townships and rural areas – we haven’t taken the initiative to write books that will speak to them and their day-to-day circumstances."

The talented writer, who is also a content contributor for News24 and a former IRAWA Post news editor, says he has been influenced by the writings of extraordinary individuals such as Kwasi Koranteng, Steve Biko and Dr KPD Maphalla. It took him three years to write the book, Ace says, mentioning that it first started as a Sesotho novel, that was later turned into English.

Already working on his second manuscript, Prey and Predators, Ace’s message to fellow students is to never underestimate the power of dreams. "By nature, dreams are unique, and so is yours. Own it up. Defend it. Realise it. Most importantly, never allow anyone to make you feel guilty for having great ambitions, for without ambition there is no meaning at all to life."

* In Her Fall Rose a Nation sells for R100 and can ordered from Ace at ace.moloi@gmail.com. The book can also be ordered online for R150 from New Voice Publishing online bookstore at www.newvoices.co.za.

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