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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS gets support for improving university access and success in South Africa

2013-10-24

Members of the SASSE Research team are from left: Carike Jordaan, Dr Francois Strydom, Lana Swart, Seisho Gaboutlwelweboutlwelwakemo, Michael Henn en Katleho Nyaile.
Photo: Supplied
24 October 2013

The university’s Centre of Teaching and Learning (CTL) received a grant for US$820 000 (about R8 million) from the Kresge Foundation for their South African Survey of Student Engagement (SASSE) research team.

The SASSE research team is committed to furthering student access with success by promoting quality teaching and learning institutionally and promoting collective impact around student success nationally.

Through this three-year project, the SASSE team aims to provide a range of deeply contextualised and globally benchmarked student engagement measures that can be used at institutional and module/course level for the South African context. The data from these measures can be used to improve the quality of undergraduate teaching and learning, and participating institutions will have access to appropriate capacity development interventions to empower them to use the data to promote evidence-based change in their institutions.

Dr Francois Strydom, Academic Director at the CTL, says the lessons from this higher-education project could be used to develop a stronger post-school sector which could help the country to deal with the massive challenge of youth unemployment; thereby promoting equity, social justice and a prosperous democracy in South Africa.

The Kresge Foundation is a private philanthropic foundation in the United States, which is focused on creating opportunity for low-income people through various programmes. This three-year project forms part of the Kresge Foundation’s Education Programme, which focuses on promoting access and success at South African universities. Therefore the SASSE project aims to contribute to the Kresge-sponsored Access and Success in Higher Education in South Africa (ASHESA), to promote a national conversation on improving student success.

In January this year, the university was one of four South African universities selected to take part in a multi-million rand programme to bolster private fund-raising and advancement efforts. For this programme the UFS was granted US$640 000 (about R5,6 million) over a period of five years.

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