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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Strengthening ties with Belgium ally
2013-10-31

 

From the left are: Prof Dr Johan Meeusen signing the agreement with Prof Nicky Morgan, Vice-Rector: Operations.
Photo: Hannes Pieterse
31 October 2013

The UFS signed a formal agreement with the University of Antwerp, strengthening the two institutions’ existing collaboration. Prof Dr Johan Meeusen, Vice-Rector and Professor of European Law and Private International Law at the University of Antwerp, visited the Bloemfontein Campus to sign the agreement. This arrangement will ensure that the two institutions work in close conjunction on research and additional projects.

Dineo Gaofhiwe-Ingram, Assistant Director: Internationalisation, says the new relationship between the two universities will have a strong research focus. "It’s evident and known that we want to become a research-intensive university.” She emphasises that the relationship with Antwerp as well as partnerships with a variety of other institutions are crucial. These will ensure that young emerging scholars, like those taking part in the Vice-Chancellor's Prestige Scholars Programme, are exposed internationally during their development. “We hope that some of the scholars in the new cohort of the PSP will be able to find scientists to host them at Antwerp," Gaofhiwe-Ingram adds.

In addition, she explains that this formal agreement will augment pre-existing collaborations with the Unit for Language Facilitation and Empowerment, as well as the Centre for Health Systems Research and Development. It will also open up cooperation between other faculties and disciplines. “Through Eurosa/Erasmus Mundus Project, which awards scholarships to South African students and staff to study in Europe, the 2014 project will now also award scholarships to European students and staff to come and study in South Africa,” Gaofhiwe-Ingram announced.

The University of Antwerp is one of the European associates that participates in the Leadership for Change Programme and hosted a group of first-year Kovsie students during 2011. In 2012, representatives from the University of Antwerp attended the Leadership Summit presented on the Bloemfontein Campus. Another group of first-year students from the UFS took part in this year’s programme.

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