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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Website going dormant from Friday 15 November at 17:00 until Monday 18 November at 07:00

2013-11-09

A modern, crisp new design for the UFS website will launch on Friday 15 November 2013.

The Division: Strategic Communication, in association with ICT Services, has gone to extraordinary lengths to equip the university with a trendy, user-friendly site in keeping with international standards. Focus groups, consisting of staff and students from across all three campuses, were closely involved in the design proses. This will result in a fully-endorsed and proudly-Kovsies website streaming across the globe.

Blackboard (https://learn.ufs.ac.za), GroupWise and the staff Intranet will not be affected by the switch-over.

PeopleSoft Student Self Service will still be available (https://studreg.ufs.ac.za/) as well as KovsieLife Student Self Service (on Bloemfontein Campus only) (http://kovsielife.ufs.ac.za/selfservice) for examination results.

Please take note of the following webpages that will, however, not be available from Friday 15 November at 17:00 until Monday 18 November at 07:00 to users.

Webpages and systems that will be affected:
• UFS website
• Faculty and departmental webpages
• KovsieLife
• Community websites (Afras, Sasse, Vryfees, etc)
• Conferences
• Classified advertisements
• Podcasts
• Student Self Service
• Website administration systems (backend)
• BB Content
• SMS Gateway system

We can hardly wait to share this thrilling milestone in UFS history with you.

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