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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Rhodes professor calls for accountability in teacher education
2013-11-14

 

 Prof Jean Baxen of Rhodes University and Prof Dennis Francis, Dean of the Faculty of Education of the UFS.
Photo: Stephen Collett
15 November 2013

 



Lecture (pdf)

 

“Our education system needs quality teacher education.”

This was the message from Prof Jean Baxen, Deputy Dean of Research at Rhodes University in Grahamstown. She delivered the Education Public Lecture on ‘The lives of children, citizenship and teacher education: challenges and opportunities’ at the University of the Free State’s Bloemfontein Campus.

Growing up in White River, the rural areas of Eastern Transvaal (as it was previously known), Prof Baxen took the audience on a journey of the imagination. She shared stories of how she and fellow learners walked miles to get to school and how her son found himself in a situation of being unsure about his own racial identity, questioning what it meant to be ‘coloured’. She also related stories of how teachers are not sufficiently prepared to mediate information on HIV/Aids.

These stories revealed how little teachers cared, and also how difficult and challenging it is for learners to cope in such teaching and learning environments – thus calling for quality teacher education.

She stressed the fact that quality teacher education is needed in South Africa to assist in curbing the challenges children and fellow citizens come across in our broader society. “It is important that, as teacher educators, we should groom teachers to find and understand their identity, sexuality, and also the world they live in. There is an urgent need for us to hold ourselves and others accountable and to not distance ourselves and make it someone else’s responsibility – it is our joint responsibility as citizens,” she said.

We need a pedagogy that would navigate and start formulating a language that we could use to face these challenges, she proposed.

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