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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Alumni Voices heralds in festive season with Karl Jenkins production
2013-11-20

The Alumni Voices Chamber Choir, affiliated to the Alumni office of the University of the Free State, heralds in the festive season with a Christmas production with the Drakensberg Boys’ Choir.

Date: 23 and 24 November 2013
Time: 19:30 (23 November 2013)
16:00 (24 November 2013)
Venue: Odeion
Cost: R120

The production by the two choirs, under the direction of Leona Geldenhuys (Alumni Voices) and Johann van der Sandt (Drakensberg Boys’ Choir), is a compilation of new Christmas music by Karl Jenkins.

Two cycles, Stella Natalis, made up from new compositions, and Joy to the World, compiled from well-known traditional Christmas music, are combined in this production.

Stella Natalis (Star of Birth or Star of Origin) celebrates the different aspects of Christmas – Celebro – celebrations, Lullay – the sleeping child, Dona nobis pacem – message of peace, and Jubilate Deo – thanksgiving, forms part of the programme.

The part: JOY TO THE WORLD also includes traditional Christmas music. This fresh and vibrant arrangement of In dulci jubilo, Go Tell it on the Mountain, Silent Night, O Jesu so sweet, Son of Maria and The Virgin Mary had a Baby boy, all new arrangements by Karl Jenkins, promises to be an exciting experience.

This work, which conveys the Christmas message of peace, goodwill and compassion, as well as new beginnings, evokes a colour palette of sound filled with exciting musical inspiration.

The work was written for mixed choir, as well as for an optional choir suitable for children’s voices, trumpet soloist, keyboard, percussion and string ensemble.

The trumpet soloist is Paul Loeb van Zuilenburg, with Johan Cromhout as pianist. Members of the Free State Symphony Orchestra complete the picture.

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