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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS an institution of choice for the most gifted academics
2013-12-05

 
Prof Rob Gordon

Two lecturers at the University of the Free State’s (UFS) Department of Anthropology proved once again that the UFS is indeed an institution of choice for some of the most talented and gifted academics in the country.

Prof Rob Gordon was co-author of the book “Recreating first contact,” which explores how adventure travel, which emerged during the early twentieth century, influenced popular views of anthropology.

It was in this period that new transport and recording technologies, particularly the airplane and automobile and small, portable, still and motion-picture cameras, were used in various expeditions to document the last untouched places of the globe and bring them home to eager audiences.

These expeditions were frequently presented as first contact encounters and enchanted popular imagination. The book further explores the effects – both positive and negative – of such expeditions on the discipline of anthropology itself.

Dr Riana Steyn was co-author of the first Afrikaans play by Athol Fugard, “Die Laaste Karretjiegraf.”

The play focuses on the Karretjie people, itinerant sheepshearers in the Karoo who are direct descendants of South Africa’s first inhabitants. Doing research on the Karretjie people, he came across a master’s thesis in Anthropology by Dr Steyn, who gave him access to her work and eventually co-wrote the play with him.

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