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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

An astrophysics pioneer at Kovsies

2014-01-05

Prof Pieter Meintjes

Over the last decade Prof Pieter Meintjes’ strong background in astrophysics led to the development of a course of excellence at the University of the Free State.

Today we present an Astrophysics degree at our university, from first-year courses to PhDs.

Meintjes matriculated at the Sybrand van Niekerk High School in Sabie and completed a BSc in Physics and Mathematics at the North-West University in 1988. In 1990 and 1993 he respectively obtained his MSc and PhD in Physics from the same university.

Hereafter he spent a post-doctoral year at the Max Planck Institute for Space Science near München in Germany. In January 1997, Meintjes was appointed as a senior lecturer at our university’s Department of Physics. He was promoted to Professor in Physics in 2008.

Prof Meintjes is a member of the South African Institute for Physics (SAIP) and during 2002-2004 he was also co-chair of the astrophysics and space science group of SAIP. He serves on the executive committee of the National Astrophysics and Space Science Programme (NASSP) and is often a visiting lecturer at the University of Cape Town. He is a NRF-supported researcher and author and co-author of 70 publications in high-profile international journals and published conference issues.

During 2011-2013 he successfully delivered three PhD students along with one MSc student. His PhD students also delivered addresses at international conferences in Champery (Switzerland), Heidelberg (Germany), Paris (France), Barcelona (Spain) and Milan (Italy), Cape Town and the Kruger Game Reserve.

Over the last two years he has also been the author and co-author of six publications in Monthly Notices of the Royal Astronomical Society (MNRAS), as well as various publications in the Astrophysical Journal in support of the international planet search programme. A further 12 publications also came forth from Meintjes’ international conference contributions.

During the recent H.E.S.S. meeting in Namibia, Meintjes was appointed as the latest member of the highly-regarded international cooperation with H.E.S.S.

His membership of the H.E.S.S. group is due to his knowledge on gamma rays, which entails research on high-energy astrophysics.

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