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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Major infrastructure development planned for three campuses

2014-01-06

DHET Sound Studio, African Languages and Humanities projects.

More students will be accommodated on our campuses, with two new residences being built on the Qwaqwa and Bloemfontein Campuses respectively. The residences are part of a grant received by the Department of Higher Education and Training (DHET).

The new residences will accommodate 250 students each and the planned completion date is end of 2014.

Other major projects planned for the three campuses are a Student Life Centre on the Qwaqwa Campus, new lecture halls for the South Campus and a new sound studio on the Bloemfontein Campus. The sound studio will be erected where the old squash courts used to be.

The Department of Physical Planning stated the aim is to create a facility that can house a recording studio that will function as a multi-purpose centre where students can get practical experience in sound and visual recording. Albie Louw, Chief Officer: Property Management in the Department of Physical Planning, says the studio will have a screening room, a multi-camera recording studio, editing room, video- and audio-control room and lecture-recording studios.

The projects have different completion dates, but all fall within the 2013/2014 and 2014/2015 financial years.

On the Qwaqwa Campus, the existing amphitheatre in front of the library will get a roof, so that it can be used more effectively and be more accessible. It will create a new active open space that can be utilised by students for informal study, a social space and for formal functions or promotions.

Other facilities to be upgraded include the electrical infrastructure on the Qwaqwa Campus. Disability access on the campus will also be improved.

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