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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

International speakers unite to discuss diversity
2014-01-20


The Institute of Reconciliation and Social Justice is hosting a two-day colloquium on 30–31 January 2014. A broad range of keynotes will discuss the topic: ‘Diversity and the politics of engaged scholarship: A comparative study in higher education’.

Prof Jonathan Jansen, Vice-Chancellor and Rector, and Prof Dr Halleh Ghorashi from the Netherlands will lead as keynote speakers on the first day.

Prof Dr Ghorashi is a Professor of Diversity and Integration in the Department of Sociology at the Vrije Universiteit Amsterdam. She is the author of ‘Ways to Survive, Battles to Win: Iranian Women Exiles in the Netherlands and the United States’. She has also published extensively on topics such as identity, diasporic positioning, cultural diversity and emancipation.

During the second day, Dr Charles Alexander from Los Angeles and Prof Shirley Tate from Leeds will lead as keynote speakers.

Dr Alexander is Associate Vice-Provost for Student Diversity at the University of California. He has run several programmes for students who have been underserved by higher education, including students from immigrant families and underrepresented populations. In 2011, Dr Alexander received a Champions of Health Professions Diversity Award from The California Wellness Foundation in recognition of his commitment to increasing California’s health care workforce and its diversity.

Prof Shirley Tate’s work focuses, among others, on theorising ‘race’ performativity and the intersection between 'race' and gender. She has written on mixed ‘race’ identities, affect, beauty, embodiment, pain and women in prison, transracial intimacies, gendered prison identities, racial affective economies in organisations, as well as on domestic work and food.

The sessions led by these keynote speakers are open to the public and the Institution welcomes everyone to join in this topical discussion.

Date: Thursday 30 January 2014 and Friday 31 January 2014
Time: 09:00–11:00
Place: Centenary Hall
RSVP: vannestel@ufs.ac.za 

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