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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

The new entrance to the Qwaqwa Campus is now open
2014-02-03


The greatly-anticipated entrance proudly welcomes everyone onto the Qwaqwa campus.

The new entrance to the Qwaqwa Campus gleams and shimmers in the morning sun after almost a year of construction.

Meanwhile, construction of the new 150-bed student residence and Geography/Physics Building has just commenced.

 “The new residence comprises four double-storey and two triple-storey sections, one caretaker's house and a service room,” said Makere Mofokeng from Physical Resources. “The Geography/Physics Building, situated just opposite the Faculty of Natural and Agricultural Sciences, is a double-storey and it comprises a boardroom, nine offices, 20-seater chemical physics lab, 20-seater postgraduate physics lab, 20-seater physics instrument research lab, 20-seater dry physics lab, darkroom, 180-seater lecture hall, two storage facilities and ablution facilities on the ground level.

 “The following facilities are on the first floor: boardroom, 10 offices, 360-seater lecture theatre, 102-seater geography lab, 198-seater geography lab, 20-seater postgraduate geography lab, three storage facilities and ablutions,” Mofokeng said.

 The Geography/Physics building is expected to be completed in December 2014 and the new residence in February 2015. 

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