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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A Kovsie parade through Bloemfontein's streets

2014-02-04

Photo: Albert van Biljon

Photo Gallery

The community of Bloemfontein came out in numbers to watch the annual Kovsie Rag procession on Saturday 1 February 2014. Young and old lined the roads around the Bloemfontein Campus to get a glimpse of the colourful floats moving through the city’s streets. Onlookers showed their support for the UFS’s charitable fun drive, dropping coins in the money tins of first-year students who made their way through the crowds.

Celebrating the hard work of students who spent hours building floats, festivities kicked off with a morning parade to Heidedal and Mangaung. Here the Rag Office distributed 10 000 meals to members of the community.

With a beloved Hollywood panda as their inspiration, JBM, Soetdoring and Imperium residences were crowned winners of the movie-themed float-building competition later the evening. Their Kung Fu Panda float led the way as the main procession made its way to the Chevrolet Cricket Stadium for a night of celebration with music stars Mango Groove, Zakes Bantwini and Robbie Wessels.

Mango Groove had the audience on their feet playing well-known hits like Special Star, Moments Away and Hometalk. Robbie Wessels and Bantwini also didn't disappoint, with the audience stomping feet to their music. In addition, partygoers were treated to an amazing fireworks display that lightened up the Bloemfontein night sky.

Float-building results:

Overall winners: JBM, Soetdoring and Imperium
Winners Pool A: JBM, Soetdoring and Imperium
Winners Pool B: Welwitchia and Tswelopele

The overall assessment of floats was made up of 100 points. The impression of the floats on the little ones was very important, as children judges awarded 25% of the score. They gave a mark out of 10 and it was converted to a mark out of 25.

The assessment by the adult judges counted for 75 points. The criteria were as follows:

General impression and colour: 25 points
Detail: 25 points
Did the float complement the theme: 15 points

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