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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Ensuring justice does not get lost in translation
2014-02-06


Court interpreters who have successfully completed a legal interpreting learnership.
Photo: Stephen Collett

The University of the Free State (UFS) is a taking a leading role in changing the face and character of the South African court system, infusing it with qualified professionals.

The university’s Unit for Language Facilitation and Empowerment partnered with the Department of Justice and Constitutional Development as well as the Safety and Security Sector Education and Training Authority (SASSETA). This union lead to 63 court interpreters successfully completing a legal interpreting learnership.

These newly-qualified interpreters will from now on render specialised interpreting services in courts across our country.

Addressing the audience at the diploma ceremony held on the Bloemfontein Campus, Dr Derek Swemmer, Registrar of the UFS, said translators have an important role to play. ”Translation is a gift to those who do not understand the language that a person is speaking,” he said.

In her speech, Nonkululeko Sindane, Director-General in the Department of Justice and Constitutional Development, said the qualification will improve the professional status of court interpreting. She added that the learnership is based on a broader government policy on skills development. She mentioned that eight of those who received qualifications have been permanently employed by the department.

Praising the university for its role, Abbey Witbooi, Chairperson of the SASSETA board, said the diploma will allow qualified learners to contribute to social and economic transformation. This will ensure the protection of human rights in the court setting. In addition, it also provides equal access to a fair trial in terms of effective communication. “The fact that this is a first in the republic, speaks volumes for the extent of the commitment of collective leadership to realise the transformation agenda,” he said.


 

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