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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Annie van den Oever envisions the future of film and visual media in her inaugural lecture
2014-02-07

The university formally welcomed Prof Annie van den Oever, an internationally-recognised film and media scholar, within its academic ranks. Her association with the UFS forms part of an exciting new postgraduate programme in film and visual media being created by the Faculty of the Humanities.

Prof Annie van den Oever delivered her inaugural lecture, “Foundational Questions for a Film and Visual Media Programme”, sharing her extensive knowledge in the field. The lecture attracted an international audience with people following the talk via live streaming from places such as Oslo, Berlin and London.

“Annie is quite a connected person through the film and visual media world,” Prof Lucius Botes, Dean of the Faculty of the Humanities, told the audience in the CR Swart Auditorium. He also referred to the fact that, under the auspices of Prof Van den Oever, two staff members from the faculty completed their master’s degrees at the University Groningen where she also teaches. “I am happy to announce that through Annie’s network we can invest in these young people.”

Prof Suzanne Human, Head of the Department History of Art, applauded the senior leadership for its vision to appoint Prof Van den Oever as extraordinary professor. “We have profoundly benefited and will still benefit from Annie’s obvious enjoyment in sharing her considerable experience and expertise in the design of a programme of film and media studies.”

The new postgraduate programme in film and visual media is being developed in partnership with the departments of Art History and Visual Culture Studies, Drama and Theatre Arts, English and the Department of Afrikaans, Dutch, German and French. The university aims to have the first film students enrol in 2015.

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