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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Champion of human rights – Prof Martha Minow – to present the Third Annual Reconciliation Lecture

2014-02-14

Prof Martha Minow
"Forgiveness, Law and Justice"
Photo: Supplied

Prof Martha Minow, Dean of Harvard University’s Law School, will be delivering the highly-anticipated Third Annual Reconciliation Lecture on Monday 24 February 2014. Her lecture entitled “Forgiveness, Law and Justice” promises to evoke healthy debate and honest introspection.

In an interview, Pres Barack Obama has been quoted to say that, as a teacher at Harvard Law School, Martha Minow changed his life. He cited her as being instrumental in his decision to pursue community service instead of commercial law.

Prof Minow – a sheer force of nature – has established herself globally as an advocate of human rights and protector of minorities. The effects of her work are rippling across continents. Her passion for the law has resulted in legislative initiatives that opened access to curricular materials for individuals with disabilities in the United States. She serves as Vice-Chair for an organisation providing assistance to low-income Americans. In addition, Prof Minow has also helped launch a programme called Imagine Co-existence for the UNHigh Commissioner for Refugees. The aim of the programme is to promote peaceful development in post-conflict societies.

The Annual Reconciliation Lecture is organised from the office of Prof Pumla Gobodo-Madikizela. This yearly event was established by Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS. The main objective is to bring scholars to our university whose leadership and vision for social change and conflict transformation is reflected in their interaction within the academe and their teaching. This initiative supports the university’s drive to achieving excellence not only in the field of academics, but in human reconciliation as well.

The details of the event:
Date: Monday 24 February 2014
Time: 17:30 (please be seated by 17:15)
Venue: Centenary Complex, Reitz Hall, BloemfonteinCampus

The public is welcome to attend.
If you would like to attend the lecture, please confirm with Jo-Anne Naidoo at NaidooJA@ufs.ac.za

The lecture will be streamed live on:http://www.ufs.ac.za/ufslivestreaming/

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