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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS acts fast in expelling students for serious misconduct
2014-02-22

On the evening of Monday 17 February 2014, Muzi Gwebu, a fifth-year student in BCom Economics, while walking on the Bloemfontein Campus of the UFS, was side-swiped by a vehicle driving recklessly through campus. He followed the vehicle where it stopped at one of the residences and approached the two occupants. A confrontation started and he was assaulted by one of the occupants of the vehicle.

Gwebu sustained minor injuries and was immediately assisted by the university’s residence life division. He lodged a complaint of assault at the South African Police Service (SAPS).

The senior leadership of the UFS is shocked and outraged at this blatant act of violence against one of its students. The Vice-Chancellor and Rector, Prof Jonathan Jansen, says: “We regard this incident in a very serious light and we worked closely with the SAPS throughout the night to identify and locate the perpetrators who were driving with false number plates.”

With the assistance of the student leadership in one of the residences, the owner of the vehicle and his companion were traced this morning.

The two students were immediately handed to SAPS by the university’s Protection Services and were arrested on charges of attempted murder, assault and driving with false number plates.

In addition to the criminal investigation by the SAPS, the university is also conducting an urgent and formal investigation into the incident.

The university has offered Gwebu full counselling and support until he is fully recovered.

“It is sad and disappointing that, after so much progress with the social transformation of the UFS, such a horrific incident could have occurred. It is pleasing, however, that across the board, all our students condemned these vicious acts. The students, if found guilty in the criminal and institutional investigations, will definitely not be allowed to study at the University of the Free State,” he said.

END

Statement by Dr Willy Nel, Residence Head of Armentum men’s residence

The Residence Head, Residence Committee and all residents of Armentum male residence on the Bloemfontein Campus unequivocally distance themselves from any behaviour which does not breathe the letter and spirit of the University of the Free State's vision of Human Embrace and Academic Excellence. We work tirelessly to upend traditions that are contradicting this vision. Therefore we add our voice to those who condemn the incident in which ex-residents allegedly assaulted a pedestrian who is also a student of our institution. We express our support to and confidence in the university's and other processes to find justice in this matter.

Dr Willy Nel
Residence Head: Armentum


Media release
Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 3422
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

 

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