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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Shimlas get back on track
2014-02-26

The Shimlas overpowered a startled UJ side in Bloemfontein on Monday, scoring seven tries en route to a 52-16 victory in the fourth round of the Varsity Cup competition.

The UFS’s second win in four weeks saw them climb the log standings to a well deserved third position. The Shimlas took an early lead in the match, with blindside flank Oupa Mohoje scoring the opening try from an attacking line-out.

Our boytjies was on a roll, with wing Maphuto Dolo scoring in the corner after a break from a scrum by scrumhalf Kevin Luiters. Kovsies' flyhalf Gouws Prinsloo knocked both conversions over to put our team in a commanding 16-0 lead before the first strategy break. Not long after, the Shimlas scored their third try as left wing Sethu Tom found the corner to make it 21-0. T his was followed by yet another onslaught when Shimlas’ skipper, Joubert Engelbrecht, crashed over for the bonus-point try. Outside centre, Tertius Kruger, put even more pressure on the UJ side when he crossed the try line, leaving the Shimlas with a 34-0 lead at half-time.

Prinsloo slotted a penalty early in the second half for Shimlas, followed by skipper Engelbrecht’s second try. After 15 minutes into the second half, UJ managed to score two converted tries to change the scoreboard to 44-16. T his did, however, not spur the visitors on to complete a comeback and the Shimlas' Divandré Strydom gave our team the last say with one final try.

The scorers:
For FNB UFS-Shimlas:
Tries: Oupa Mohoje, Maphuto Dolo, Sethu Tom, Joubert Engelbrecht (2), Tertius Kruger, Divandré Strydom
Cons: Gouws Prinsloo (5)
Pen: Gouws Prinsloo

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