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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Deputy Minister leads a space science outreach programme in Bloemfontein
2014-02-28

The Deputy Minister of Science and Technology, Michael Masutha and Mandla Maseko– the first black South African expected to go into space in 2015 – will participate in a Space Science Outreach Programme at the University of the Free State on Saturday 1 March 2014.

The event, taking place at the Bloemfontein Campus, is part of an outreach programme to raise awareness about South Africa’s advances in space science and technology and its benefits to society.

Mr Maseko will share his exciting experiences in the Axe Apollo Space Academy competition, a challenging event that included skydiving, aptitude tests and building and launching a rocket with about 600 learners from the surrounding areas. The 25-year-old from Mabopane near Pretoria will become the first black astronaut when he goes into space on the Lynx Mark II Shuttle, next year.

The outreach event will include activities such as telescope making and rocket launching. Workshops demonstrating the benefits of space science in areas such as earth observations, scientific research and development and human capital development, will also be conducted.

Among others, the open day will feature exhibitions such as the project to build the world’s largest telescope, the Square Kilometre Array and the recent launch into space of the country’s micro-satellite – ZACUBE1 built by post-graduate students at the Cape Peninsula University of Technology (CPUT).

Other exhibitors will include the Hartebeesthoek Radio Astronomy Observatory (HartRAO), the Agricultural Research Council, Denel Dynamics, the South African National Space Agency (SANSA) and the South African Weather Services (SAWS).

Officials from the provincial Department of Basic Education are also expected to attend.

Journalists are invited to the outreach

Venue: Economics Building, University of the Free State
Date: Saturday 1 March 2014
Time: 08:00

For more information, contact Veronica Mohapeloa at +27(0)82 882 3818 or +27(0)12 843 6788 or email veronica.mohapeloa@dst.gov.za OR David Mandaha at +27(0)72 126 8910 or david.mandaha@dst.gov.za

 

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