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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Before and After Hector
2014-03-05

 

Björn Krondorfer

The apartheid years. The Anglo-Boer War. Mix these two topics together and you are ensured of a vigorous debate.

This was exactly the result at the Centenary Complex Gallery recently. During a round-table discussion, Kovsie students analysed an artwork by Gerrit Hattingh entitled “Before and After Hector”. The artwork depicts the iconic photo of Hector Pieterson – taken during the 1976 Soweto Uprising – staged as an event in the Anglo-Boer War.

The artwork functioned as the focal point at an exhibition curated by Angela de Jesus.The exhibition formed part of the International Research Forum hosted by the UFS which explored the topic of Societies in the Aftermath of Mass Trauma and Violence.

The ensuing conversation did not disappoint. The photograph evoked a wide range of views and emotions as the students reflected on the historic image representing violent and painful events of our collective past. As the students robustly exchanged their opinions, they developed strategies to support the reconciliation process. The dialogue assisted these students in formulating ways to look back at our history and use this knowledge to carry our society past traumatic experiences.

Prof Pumla Gobodo-Madikizela, Senior Research Professor in the Office for Research on Trauma, Forgiveness and Reconciliation, was astounded at the level of insight and wisdom the students displayed. “I am pleased that our students came to join us around the table to discuss this portrait which is iconic globally; to engage and also give their own interpretations of what they know, and what they do not know about our historical past. The dialogue about the interweaving of the Hector Pieterson photograph with the story of black victims of the British concentration camps is one of the ways of exploring the views of the younger generation in the aftermath of mass trauma and violence in our collective history,” Prof Gobodo-Madikizela concluded at the end of the conversation.

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