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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Understanding the nature of prominence
2014-03-14

 

What did Hendrik Verwoerd and Steve Biko have in common? Or perhaps Johannes Kerkorrel and Brenda Fassie?

“They all possessed a certain natural predisposition to prominence,” says Prof Paul Fouche, reseacher in psychobiography at the University of the Free State’s Department of Psychology.

Prof Fouche and a team of researchers from other South African universities released findings on psychobiographical studies done on personalities that played a great role in our history.

The studies show that notable historical figures were very often prolific readers with a passion for literature since childhood. Generally, they also had a great love for nature and a sense of the sacredness of it, as well as a love for the cosmos.

The study further reveals that many of them were forced to take up leadership roles in the family from a very young age and were driven to succeed in order to take care of their own.

In many of these cases, there was a strong partner who supported the leader while they went about the business of governing their world.

Psychobiography is the systematic and descriptively-rich case study of renowned, enigmatic or even contentious individuals in socio-historical contexts within a psychological frame of reference. Over the past decade, psychobiography has become an established research genre and a methodology used by various academics and scholars in the field of life history research.

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