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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New conductor of OSM Camerata is one of South Africa’s most successful young people
2014-03-27

 
Mr Xavier Cloete

The OSM Camerata at the University of the Free State boasts with a young renowned conductor to lead them in the next season.

Mr Xavier Cloete, winner of the 2013 National Len van Zyl Conductor’s Competition, will conduct the Camerata during the Odeion School of Music’s opening concert.

He completed his BMus degree at the University of Stellenbosch in 2011 with bassoon and orchestral conducting as main instruments and is currently employed by the KwaZulu-Natal Philharmonic Orchestra (KZNPO).

As winner of the Len van Zyl Competition, he completed a conducting internship with the famous Philadelphia Orchestra, which gave him the opportunity to work with acclaimed conductors. He also studied at the Bienen School of Music (Northwestern University) in the Advanced Graduate Conducting Class of Prof Victor Yampolski.

Last year Xavier was also invited to attend the first Sasha Mäkilä International Master Classes in Finland.

His love and passion for music started early in his life – and somewhat coincidentally - in church.

“I was learning to play a few hymns on my dad’s Hammond organ at home. One Sunday our church organist didn’t turn up and I nonchalantly moved in behind the organ. It went very well.”

Xavier ascribes his success to lots of hard work and his love for music.
“My passion for music drives me to work hard. Hard work shows that you are dedicated and this is again seen in the successes you achieve. The reward of one’s hard work is the best instrument.”

He will be making his international debut with the St Michel’s City Orchestra (Finland) during April 2014.


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