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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Miss South Africa is a Kovsie
2014-03-31


Rolene Strauss
Images: www.facebook.com/#!/MsSouthAfrica

“Rolene Strauss is an example of physical beauty, academic excellence and public duty coming together in one person,” said Prof Jansen.

Twenty-one-year-old Rolene Strauss, a third-year medical student at the University of the Free State (UFS), was crowned as Miss South Africa at a gala event at Sun City the weekend. Rolene was also the favourite on Twitter.

In her acceptance speech, Rolene said that she dearly loves South Africa. “This is where I can live, speak, learn and love freely. This is where my dreams come true. I am very proud of our country and shall always have a purpose here. It is such a privilege to represent our wonderful country. Our future is bright and I can’t wait to represent South Africa nationally and internationally,” Rolene said.

“My passion for health will definitely form a big part of my year, together with the initiatives of the sponsors,” she said.

Rolene said that Prof Jonathan Jansen, the Vice-Chancellor and Rector of the UFS, is an inspiration to her. “He stands up for what he believes in and enjoys what he is doing. He wants the best for his students and supports them in everything they do,” she said.

“Thanks to the support of the UFS and Prof Jansen, I am able to stop my studies for a year and continue after my Miss South Africa year. I am who I am today because of the people around me – and that definitely includes Kovsies. I see the university as a garden in which I can flower,” she said.

The university community is very proud of Rolene, and it is confirmed by Prof Jansen. “I am extremely proud of Rolene Strauss, for she has proved that physical beauty, academic excellence and public duty can come together in one person, and offer a powerful platform for transforming communities in need that would otherwise remain invisible, were it not for such a wonderful young role model,” he said.

On the year which lies ahead, Rolene said: “It will be a year during which I shall give back, say thank you and be a good example of the potential that especially women and South Africans may have in our country.”

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