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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

TV star calls for dialogue on gender empowerment
2014-04-01


Jo-Anne Reyneke giving students and staff a talk from the heart.

TV star Jo-Anne Reyneke – previously known as 'Pearl' in Muvhango (SABC 2) and now 'Prudence' in Rhythm City (etv) – warned Qwaqwa Campus students to be careful of the things they say. She was speaking during the recent launch of the Qwaqwa Campus Gender Forum.

“As young people, you must learn to always truly listen and understand what your friends say. You must also be careful of the things you say, as you might prevent or be the cause of your friend's suicide, if you are not careful. What might seem like a small thing might have far-reaching results for you and your friend.

“Respect those who are different from you, as all of us would like to be accepted as we are. Carry yourself in a manner that shows you love yourself – and this starts with you respecting yourself and those who are different from you,” said Reyneke.

Reyneke also acknowledged that growing up was not easy for her, since she was labelled 'a Zulu-speaking white' due to her light complexion.

“I am glad that this campus has this kind of forum which will enable all – victims and perpetrators – to come together and share their experiences. This will further promote healing, reconciliation and unity.”

The Gender Forum is tasked with encouraging dialogue on matters that concern gender sensitivity and equality. It encourages both staff and students to break their silence and to create an environment of tolerance based on respect for human dignity and inclusiveness. The forum is constituted by various stakeholders with special skills in counselling, facilitation and empowerment in general.

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