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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Convocation to convene
2014-04-03

You are invited to attend this meeting convened at the request of the President of the Convocation, Prof Johan Grobbelaar. 

The agenda is:

1. To discuss the recent events on the Bloemfontein Campus, as well as the way in which management handled them, and make decisions about these.
2. The election of a representative of the Convocation on the Council of the UFS. The term of the incumbent, Paul Colditz, expires in October 2014. Colditz is available for re-election.

According to the Statute of the UFS, published in the Government Gazette, 27 August 2010, No 33490, Volume 542, members of the Convocation are defined as:

• All Alumni, thus current and former students who obtained a formal qualification at the UFS.
• All permanent academic staff of the UFS, from appointment level of lecturer to professor, who are not necessarily an alumnus of the UFS.
• All permanent support service staff of the UFS, from appointment level of Deputy Director to Rector and Vice-Chancellor, who are not necessarily an alumnus of the UFS.

Date: Tuesday 15 April 2014
Time: 18:00
Place: Albert Wessels Auditorium, Bloemfontein Campus

For further information, contact alumni@ufs.ac.za / +27(0)51 4019343.

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