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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Health Sciences expand their training platform to Trompsburg
2014-04-03

We will soon be able to accommodate more students who wish to obtain a qualification in the medical profession, after an agreement was reached between the UFS’s Faculty of Health Sciences, the Department of Higher Education and Training and the Free State Department of Health.

Some R28 million were allocated to the UFS for setting up two new Health Sciences facilities.

It is through this agreement that the Faculty of Health Sciences recently bought the Midway Hotel in Trompsburg, in order to expand their training opportunities platform for students in the faculty. Two other facilities are currently being negotiated for Kimberley and the Eastern Free State.

Prof Gert van Zyl, Dean of the faculty, says their training platform at the Universitas Academic Hospital (including Universitas Hospital, the National District Hospital, Pelonomi Hospital, the Free State Psychiatric and 3 Military Hospital) is saturated.

“We couldn’t accommodate additional students without compromising the quality of practical training. We are forced to expand the training platform to other good primary health facilities which will be accredited by that the Health Professions Council – in this case the new Trompsburg.”

Prof Van Zyl says the necessary infrastructure must be put in place before student numbers can be increased. Some of the plans include:

  • Furnished accommodation in Trompsburg for about 50 students from the School of Medicine, School of Allied Health Professions and the School of Nursing.
  • Administrative and academic support points, including office space for administrative and other essential learning areas.
  • Equipment and facilities for e-learning.

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