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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie archer aims for 2016 Olympics
2014-04-24


Sariça Coetzee

For some of us, archery is just something we see on film and television, like in the Hunger Games movies or on the Arrow TV series. Sariça Coetzee, a first-year BA Psychology and Criminology student, however, is almost like South Africa’s very own Katniss Everdeen.

Sariça recently won two gold medals in the division for Junior Women at the South African National Archery Association’s (SANAA’s) National Archery Championships. With the qualifying heats taking place next year, the Olympic Games of 2016, which is just around the corner, is beckoning her.

“I am working hard to get there and would love to go,” says Sariça.

“I train on a regular basis with Riaan Schoeman from Kovsies’ Exercise and Sport Sciences, in order to improve my technique and strength.”

Sariça’s training includes shooting at targets and spending time in the gym.

“I spend about three hours per day, four days a week, on training. In archery it is crucial to be able to keep your body stable when the wind is blowing.”

Sariça, who matriculated at Sentraal High School in Bloemfontein, stared with archery seven years ago.

“We drove past Old Grey’s archery club and I just wanted to do it as well,” she says.

“I begged my parents for almost a year to let me do it. They thought it was just a passing fancy, but I really developed a passion for the sport and had a feeling for archery from the beginning.”

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