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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

These boots are made for walking ... to Cape Town
2014-04-24

On Thursday 1 May 2014, four pairs of feet gave their first stride on a journey that will last for 33 days and stretch over 1 000 kilometres.

These feet belong to four very brave volunteers who will walk all the way to the Cape in order to highlight the problem of food insecurity among students.

Adéle van Aswegen and Ntokozo Nkabinde from the University of the Free State (UFS), together with Ronél Warner and Nico Piedt, both from Bloemfontein, are undertaking this hike as part of a fund-raising effort for the UFS’s No Student Hungry bursary (NSH bursary).

The NSH bursary, established in 2011 by Prof Jonathan Jansen, the UFS’s Vice-Chancellor and Rector, and Rudi Buys, Dean of Student Affairs, is aimed at alleviating food insecurity among students at the UFS.

The food bursary is awarded on the grounds of financial need, good academic performance, active participation in student-life programmes and a commitment to community service.

“The NSH bursary of about R30 per student forms only a small part of a student’s day, but it makes a huge difference in their lives,” says Vicky Simpson, coordinator of this programme offering assistance to more than 100 students.

You can follow our hikers’ progress on Twitter by using the #NSHstride. We will also keep you updated on Facebook and our website.

Meanwhile, everyone is invited to show their support for the hikers in a fun way. Take a picture of your foot (or feet), tweet the photo with #NSHstride @UFSweb or post it on your Facebook page and challenge all your friends to do the same.

Daily updates:
(You can also follow us on @UFSweb for daily tweets)

Day 14: 14 May 2014
18:33
43 km
Joalani Guest Farm

Day 13: 13 May 2014
17:30
33 km
Die Rondawels

Day 12: 12 May 2014
16:49
40 km
Aandrus B&B in Richmond

Day 11: 11 May 2014
39 km
Wortelfontein (Magdel and Christiaan)

Day 10: 10 May 2014
15:44
34 km
Hanover Lodge

Day 9: 09 May 2014
40.8 km
Camping between Colesberg and Hanover

Day 8: 08 May 2014
15:25
33.7 km
Colesberg, The Lighthouse Guesthouse

Day 7: 07 May 2014
15:08
23 km
Orange River Lodge

Day 6: 06 May 2014
15:57
51.06 km
Gariep Forever Resort

Day 5: 05 May 2014
12:18
28 km
Rondefontein

Day 4: 04 May 2014
15:27
35 km
Trompsburg: Fox Den

Day 3: 03 May 2014
17:30
46.74 km
Edenburg Country Lodge (Hotel)

Day 2: 02 May 2014
11:44 am
15.3 km
Tom's Place

Day 1: 01 May 2014
32 km
Leeuwberg

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