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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

South Africans can be first movers
2014-04-29

 
Dr Liz Lange, Prof Hussein Solomon, Minister Naledi Pandor and Prof Nicky Morgan
Photo: Johan Roux
Minister of Home Affairs, Naledi Pandor, recently addressed staff, students and members of the community at the CR Swart Auditorium, UFS.

During a public lecture hosted by the Department of Political Studies and Governance, in collaboration with the Free State Legislature, Pandor spoke about The Role of Intellectuals and Academics in moving South Africa forward. She challenged young minds to become the innovative game changers of tomorrow and stressed the importance of tertiary education and its impact on national developments.

“Our country and the world need large quantities of undergraduate institutions,” said Pandor. “We need new innovative partnerships. Private sector research and public sector research need to be married. And we as government should promote private sector development.”

Referring to the breakthrough for South Africa on Africa Day 2012, Pandor made it clear that South Africans have the potential to be first movers, although it has not always been the case. It was announced on Africa Day 2012 that Africa had been named as the preferred site for the Square Kilometre Array (SKA) radio telescope (http://www.ska.ac.za/releases/20120525.php). This undertaking contributed immensely in fuelling the interest in science and technology among South Africans.

“We cannot rely on the same things always. We as South Africans are not usually the first movers. We tend to adopt innovations from elsewhere. But, we need to do more to initiate innovative start-ups … especially in the fields of IT and high-tech innovations.”

Conclusively, this leads to the question of whether we as South African are doing enough to further build a new generation of intellectuals?

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