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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

OSM Camerata records CD with world-renowned cellist
2014-05-14

In 2010, South African cellist Heleen du Plessis, Executant lecturer for cello at the University of Otago, initiated the project “Cello for Africa”. The objective was to record a CD of new South African compositions for cello, reflecting the multi-cultural context of the country.

Du Plessis received an extensive research grant from the University of Otago in order to realise the project by commissioning, premièring and recording music. The aim was to facilitate a dialogue between Western and African musical traditions, as well as between the cello and indigenous African instruments.

Hans Huyssen, composer and cellist, has been closely involved in indigenous African music for a considerable time. In light of his extensive international experience, the SAMRO Foundation has granted Du Plessis' request to commission Huyssen to this task.

A world premiere concert preceded the recordings at the UFS’ Odeion School of Music (OSM) in March 2013, partially funded by a Humanities Research Grant as well as the OSM. This event provided a collaborative platform for musicians from different cultural backgrounds and several institutions to contribute towards a cultural and musical exchange. The funding enabled the project to successfully conclude in the recording of the CD, “Cello for Africa”. It was released by ODE records – the New Zealand label for classical music.

The OSM Camerata (OSMC) is the flagship ensemble of the OSM and was founded in 2012 with the main objective to kindle and forge the talents of exceptionally gifted students and pursue the highest artistic standards possible.

The OSMC participated in 2013 in the 13th International Conservatoire Festival hosted at the Rimsky Korsakov Conservatoire in St Petersburg, Russia. The OSMC received a standing ovation during their gala performance in the Glazonov Hall with a programme by South African composers Stefans Grové and Hendrik Hofmeyr.

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