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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Manuel Castillo Book Prize goes to Prof Melanie Walker
2014-05-15



Prof Melanie Walker

Prof Melanie Walker from our Centre for Research on Higher Education and Development (CRHED) and Alejandra Boni from the Technical University of Valencia in Spain makes for a potent writing combination. Their book, Human Development and Capabilities: Re-imagining the University of the twenty-first Century, has won the 2014 Spanish Manuel Castillo Book Prize. This in the category of a Published University Research Monograph.

The aim of this prize is to stimulate academic, scientific and journalist research in the fields of cooperation, peace and human development. And this is precisely what underpins their book.

The content encourages the reader to re-imagine the role of the university and its potential for transformative ends. It urges the creation of better societies while acknowledging contemporary social and economic challenges. It shows how universities might advance human equalities and how these institutions can contribute to sustainable and democratic societies.

In her acceptance speech, Professor Walker noted that “the book is pioneering in its linking universities to human development in an age where globally human capital and economic growth approaches dominate higher education policy.” She noted that the human capital argument is by no means settled – an increased focus on economic growth only contributes to growing inequalities. “We hope the book will challenge and add to debating the purposes of universities,” Prof Walker said.

Not only was this trans-continental collaboration an intellectual and personal joy for Prof Walker, but it has served as a springboard to further research and more writing together with Alejandra Boni.


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