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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Busy medical student’s message to Kovsies
2014-05-23

Stefan van der Westhuizen is a third-year medical student at Kovsies and although he performs well academically, it is not only his studies that keep him busy.

In 2012 Stefan was part of the Leadership for Change programme visiting the International Christian University in Tokyo and in 2013 he visited Stanford’s Sophomore College in California. More recently, he was a guest speaker at this year’ Kovsie Open Day.

His message to current and prospective Kovsies is as follows.

“It is important to me that all students should know: at Kovsies it isn’t only about what you see at the surface. At Kovsies we build a holistic student. And there is a great variety of opportunities – this is what made me decide to come here.”

“The more you do, the more you can do. Something important that I would like to say to prospective medical students, is: here at Kovsies you will not only swot medicine. You learn to be a human being. And this is something you won’t find at other universities.”

“You must decide what you want to achieve, who you want to be and where you want to make a difference. I would rather be a 60% medical student than a 60% human being.”

Stefan would like to go abroad again in future, but then he would like to study at an American medical university. He aims to eventually specialise in cardiothoracic surgery.

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