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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

University of Vermont bestows honorary doctorate upon Prof Jansen
2014-05-30

 
Vice-Chancellor and Rector of the University of the Free State (UFS), Prof Jonathan Jansen, was presented with an honorary Doctor of Letters degree from the University of Vermont (UVM). This special event took place on 18 May 2014 at a graduation ceremony in Vermont, USA.

Prof Jansen was honoured for the outstanding work he has done through various initiatives in South Africa and abroad. The University of Vermont especially highlighted the Leadership for Change programme, which sent two cohorts of first- year students from the UFS to UVM. This resulted in long-lasting ties between the students and staff of both institutions. "I am delighted and humbled by the international recognition for the work of the UFS and my small role in it," Prof Jansen said.

Prof Jansen was one of seven recipients of an honorary degree. One of these recipients was Samantha Power, the US ambassador to the United Nations and a member of President Barack Obama’s cabinet.

The UVM honorary doctorate citation reads, “Jonathan David Jansen is a leading public intellectual in South Africa renowned for his passionate dedication to education, social justice and the process of reconciliation. As Vice Chancellor of the University of the Free State (UFS), his leadership and his pioneering work is creating unity in the diverse academic community and transforming the atmosphere on campus. As an international expert, a leader in higher education, a scholar and a teacher, Professor Jansen works to inspire and educate the next generation of global leaders.”

In 2010 Prof Jansen received an honorary doctorate in Education from the Cleveland State University, also in the USA.

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