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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

It's a Black-White Thing

2014-06-03

Seasoned American journalist, Donna Bryson, will launch her book at the Bloemfontein Campus. It's a Black-White Thing offers a story of hope for our country thirsty for good news.

During 2008, Bryson – who was also in SA reporting on our first all-race elections – visited the UFS Bloemfontein Campus. The reason: to investigate the raging furore around the now-infamous Reitz event. Speaking to students, staff and two former rectors, she realised that the campus was indeed a microcosmic reflection of our country at large.

Now returning to where it all started, Bryson’s book shows that real change is finally taking place. Her stories tell of inspiring individual transformations under the leadership of Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
It's a Black-White Thing offers a story of hope for our country longing for good news.

Come join Donna Bryson and Prof Jansen when they will discuss the book during a public event. The launch of her book is hosted by the Institute for Reconciliation and Social Justice, in cooperation with the Department of Communication and Brand Management. The discussion forms part of the university's 20 years of democracy celebration series.

It’s a Black-White Thing is Bryson’s first book and was shortlisted for the City Press Tafelberg Nonfiction Award.

Date: Thursday 5 June 2014
Time: 10:00 – 11:00
Venue: Flippie Groenewoud Building (FGG), Block B, Room 202, Bloemfontein Campus

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