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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS provides an alternative route to a BEng degree

2014-06-04

Mr Louis Lagrange
Photo: Leonie Bolleurs

The university is very excited about the establishment of a new study field at Kovsies – a BSc degree with majors in Physics and Engineering subjects. The course is presented in the Faculty of Natural and Agricultural Sciences on the Bloemfontein Campus.

Project EnSci was established at the UFS at the beginning of 2014. Twelve first-years and four second-years enrolled for the course this year.

“We replace the non-core Physics subjects with Engineering subjects. We also present all specialist Engineering subjects ourselves,” says Louis Lagrange, project manager of Projec EnSci – Engineering Science.

“There isn’t enough space at universities in South Africa to accommodate all students who are interested in engineering. The UFS course can thus be considered a fundamental engineering course. It equips a student in such a way that they will be able to specialise in various disciplines,” he says.

After completion of the three-year BSc degree at the UFS, students may choose to:

• graduate with a BSc degree majoring in Physics and Engineering subjects and enter the professional world.
• study further for an honours, master’s or doctoral degree in Physics.
• apply to register for a second degree – BEng or BScEng (for two additional years) at another university recognising the BSc degree with majors in Physics and Engineering Science. Acceptance is subject to certain requirements.

Matriculants interested in this field, must follow the application procedure of the UFS before 30 September 2014 and achieve the following in the final NSC or equivalent examination:

• an AP score of 34 or more is strongly recommended,
• cumulative AP score of 13 or more in Mathematics and Physical Science,
• completion of NBT tests and
• language of instruction – 4 or more.

These prospective students also need to complete and submit an application form. For more information contact us at engineeringsubjects@ufs.ac.za

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