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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

First Kovsie. First Free Stater. First Female. Prof Driekie Hay makes history.
2014-06-10

 
Prof Driekie Hay, Vice-Rector: Open and Lifelong Innovative Higher Education, was elected to the Board of the Afrikaanse Taal- en Kultuurvereniging (ATKV). It is the first time in the history of the ATKV that someone from our university – as well as from the Free State – has been elected to the Board.

To date, only a few women have been nominated.

“I see this election as recognition of the UFS’s vision to act as a national role player and make a difference through its Human Project and its pursuit of social justice and reconciliation,” says Prof Hay.

She was appointed in the cultural expert portfolio during the ATKV’s Annual General Meeting from 28 to 29 May 2014. In this position Prof Hay has to promote the Afrikaans language and culture on a national level – through an inclusive approach. Prof Hay’s goal is to build bridges between the different language and cultural groups. She would like to establish greater understanding between the various groups in our country. She feels it is important to give shape to “a new generation of South Africans that are no longer threatened by ‘otherness’, but will cherish the treasure of diversity.”

This appointment isn’t only a great honour, but also endorses Prof Hay’s expertise. “On a personal and professional level, this appointment means that they have confidence in my expertise, outlook on life and experience” she says.

Prof Hay will serve on the Board of the ATKV for a three-year term.

The ATKV is a cultural organisation with four main focus areas:

  • language,
  • the arts,
  • communities and
  • education.

 


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